Developed a comprehensive suite of real-time executive dashboards that provide high-velocity visibility into brokerage health, ranging from agent production and recruitment ROI to project lifecycle tracking and web-traffic performance.

A high-performance Lead Management Framework on the Contact object, utilizing custom Screen Flows and Apex-driven automation to enforce agent eligibility, automate commission economics, and synchronize real-time website engagement data.

A re-engineered Salesforce Case Management architecture to support a custom People Object identity model, implement a centralized "Case Manager" ownership logic and automate multi-stage communication flows.