Within the app,"The Reckoning," I engineered a robust automated billing engine that utilizes Asynchronous Apex Batch processing to execute high-volume, multi-step financial calculations, including assistant fee distributions, social media plan prorations, and profit-sharing credits.
Architected a custom API integration and high-volume data pipeline to migrate over 1TB of historical file data from Salesforce to Google Shared Drive, eliminating the need for expensive third-party tools and reducing additional Salesforce storage costs by 100%.
Architected "AMP," a custom marketing-enablement platform integrated with Salesforce via Platform Events, designed to automate high-volume marketing campaigns, multi-channel branding preferences, and data-hygiene workflows for 600+ agents.
The Salesforce-to-Lead Platform Integration is a custom-engineered, bi-directional data bridge that ensures real-time synchronization between Salesforce and our external lead management CRM. By utilizing RESTful API resources and custom Apex logic, this integration maintains Salesforce as the authoritative "Source of Truth," governing agent roster data, lead eligibility, and status updates across our entire technical ecosystem.
Performance Management is a mission-critical Apex-driven calculation engine that automates complex multi-dimensional commission splits, team production ratios, and real-time agent performance metrics for a high-growth brokerage. It is a scheduled APEX job that makes use of a custom APEX class that includes batch work to handle large quantities of records.
Developed and maintained a high-performance Apex Trigger framework across core and custom objects, utilizing a Logicless Trigger/Handler Pattern to ensure bulk-safe execution, maintainability, and optimized governor limit consumption.
A high-performance, bidirectional data synchronization engine using Salesforce Platform Events to connect a custom real estate portal with Salesforce, enabling real-time lead activity tracking, automated agent testimonials, and dynamic client engagement metrics.